Polar Analytics vs Fueled

Is Polar Analytics or Fueled a better data solution for Shopify brands?

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.

You could use both Fueled for accurate data, and Polar Analytics for reporting

Polar Analytics vs Fueled comparison

Feature	Polar Analytics	Fueled
Identity resolution to boost audiences	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
Server-side tracking		✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Polar Analytics	Fueled
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
TikTok	✔️
Klaviyo	✔️
Google Analytics		✔️
Segment		✔️

Google Ads comparison

Polar Analytics vs Fueled's solution for Google Ads

Feature	Polar Analytics	Fueled
Google Ads Conversions
Real-time tracking of Enhanced Conversions	✔️
Client-side Enhanced Conversions		✔️

Meta Ads comparison

Polar Analytics vs Fueled's solution for Meta Ads

Feature	Polar Analytics	Fueled
Key benefits
100% accurate revenue in Meta	✔️	✔️
Boost to Event Match Quality Score	✔️	✔️
Pre-purchase audiences based on first-party data		✔️
Added to Cart trigger
Via Conversions API		✔️
Checkout steps
Via Conversions API		✔️
Includes all checkout steps		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Polar Analytics against Fueled

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, TikTok and Klaviyo.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.