Is Polar Analytics or Elevar a better data solution for Shopify brands?
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Polar Analytics for reporting
Feature | Polar Analytics | Elevar |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Server-side tracking | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Polar Analytics | Elevar |
---|---|---|
Klaviyo | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
✔️ | ||
Attentive | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Feature | Polar Analytics | Elevar |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked server-side | ✔️ | |
Added to Cart trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Checkout Started trigger | ||
Tracked server-side | ✔️ |
Feature | Polar Analytics | Elevar |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | |
Server-side Enhanced Conversions | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Elevar |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Filters to exclude orders from some channels | ✔️ |