Polar Analytics vs Facebook Sales Channel

Is Polar Analytics or Facebook Sales Channel a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.


You could use both Facebook Sales Channel for accurate data, and Polar Analytics for reporting

Polar Analytics vs Facebook Sales Channel comparison

FeaturePolar AnalyticsFacebook Sales Channel
Customer data to marketing platforms✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Identity resolution to boost audiences✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️

Supported data destinations

DestinationPolar AnalyticsFacebook Sales Channel
Meta Ads✔️✔️
Google Ads✔️minus
TikTok✔️minus
Klaviyo✔️minus

Meta Ads comparison

Polar Analytics vs Facebook Sales Channel's solution for Meta Ads

FeaturePolar AnalyticsFacebook Sales Channel
Key benefits
Boost to Event Match Quality Score✔️minus
100% accurate revenue in Meta✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Facebook Sales Channel
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, TikTok and Klaviyo.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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