Is Northbeam or Polar Analytics a better data solution for Shopify brands?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.
Feature | Northbeam | Polar Analytics |
---|---|---|
Proprietary attribution model | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | |
Works with platforms other than Shopify | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Identity resolution to boost audiences | ✔️ |
Destination | Northbeam | Polar Analytics |
---|---|---|
Meta Ads | ✔️ | |
Google Ads | ✔️ | |
TikTok | ✔️ | |
Klaviyo | ✔️ |