Fueled vs Blotout

Is Fueled or Blotout a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Fueled vs Blotout comparison

FeatureFueledBlotout
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️✔️

Supported data destinations

DestinationFueledBlotout
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Segment✔️minus
Klaviyominus✔️
Postscriptminus✔️
Attentiveminus✔️

Google Analytics comparison

Fueled vs Blotout's solution for Google Analytics

FeatureFueledBlotout
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracks checkout started only✔️minus
Purchase event
Tracked server side✔️✔️
Filters to exclude order from some channels✔️minus
Includes recurring orders✔️minus
User-provided data for improved attribution✔️minus

Google Ads comparison

Fueled vs Blotout's solution for Google Ads

FeatureFueledBlotout
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Fueled vs Blotout's solution for Meta Ads

FeatureFueledBlotout
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Blotout
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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