Elevar vs Upstack Data

Is Elevar or Upstack Data a better data solution for Shopify brands?

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Elevar for accurate data, and Upstack Data for reporting

Elevar vs Upstack Data comparison

Feature	Elevar	Upstack Data
Customer data to marketing platforms	✔️	✔️
Public statement of privacy compliance	✔️	✔️
Server-side tracking	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Fully automatic, no code setup		✔️

Supported data destinations

Destination	Elevar	Upstack Data
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
TikTok	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️
Pinterest	✔️
Attentive	✔️
Yotpo Email & SMS	✔️
Postscript	✔️

Klaviyo comparison

Elevar vs Upstack Data's solution for Klaviyo

Feature	Elevar	Upstack Data
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Docs on how an end-user can opt out for GDPR / CCPA	✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates	✔️
Tracked server-side	✔️
Tracked client-side		✔️
Added to Cart trigger
Tracked server-side	✔️
Enriched product info (e.g. category)	✔️
Backwards compatible with Klaviyo templates	✔️
Tracked client-side		✔️
Checkout Started trigger
Tracked client-side		✔️

Google Ads comparison

Elevar vs Upstack Data's solution for Google Ads

Feature	Elevar	Upstack Data
Google Ads Conversions
Server-side Enhanced Conversions	✔️
New vs Returning customer conversions	✔️
Real-time tracking of Enhanced Conversions		✔️
Fully automatic setup		✔️

Meta Ads comparison

Elevar vs Upstack Data's solution for Meta Ads

Feature	Elevar	Upstack Data
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta	✔️	✔️
Pre-purchase audiences based on first-party data	✔️
Added to Cart trigger
Via Conversions API	✔️
Checkout steps
Via Conversions API	✔️
Includes all checkout steps	✔️
Purchase event
Via Conversions API	✔️	✔️
Includes post-purchase upsells	✔️
Filters to exclude orders from some channels	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Elevar against Upstack Data

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.