Elevar vs Blotout
Is Elevar or Blotout a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.
Elevar vs Blotout comparison
| Feature | Elevar | Blotout |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ |  |
| Works with platforms other than Shopify | | ✔️ |
Supported data destinations
| Destination | Elevar | Blotout |
|---|---|---|
| Postscript | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| ✔️ | | |
| TikTok | ✔️ | |
| Yotpo Email & SMS | ✔️ | |
Google Analytics comparison
Elevar vs Blotout's solution for Google Analytics
| Feature | Elevar | Blotout |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| All steps tracked server-side | ✔️ | |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude order from some channels | ✔️ | |
| Includes refunds | ✔️ | |
| Tracked client-side | ✔️ | |
Klaviyo comparison
Elevar vs Blotout's solution for Klaviyo
| Feature | Elevar | Blotout |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked server-side | ✔️ | |
| Tracked client-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | | ✔️ |
Google Ads comparison
Elevar vs Blotout's solution for Google Ads
| Feature | Elevar | Blotout |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
| Client-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Elevar vs Blotout's solution for Meta Ads
| Feature | Elevar | Blotout |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
Comparing Elevar against Blotout
How does Elevar work?
Does Elevar work with Shopify?
How does Blotout work?
Does Blotout work with Shopify?
Is Elevar suitable for Enterprise brands?
Is Blotout suitable for Enterprise brands?
Which marketing tools does Elevar support?
Which marketing tools does Blotout support?
Who owns Elevar?
Who owns Blotout?
