Blotout vs Upstack Data

Is Blotout or Upstack Data a better data solution for Shopify brands?

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Blotout for accurate data, and Upstack Data for reporting

Blotout vs Upstack Data comparison

Feature	Blotout	Upstack Data
Customer data to marketing platforms	✔️	✔️
Server-side tracking	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Fully automatic, no code setup		✔️

Supported data destinations

Destination	Blotout	Upstack Data
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️
Postscript	✔️
Attentive	✔️
TikTok		✔️

Klaviyo comparison

Blotout vs Upstack Data's solution for Klaviyo

Feature	Blotout	Upstack Data
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Google Ads comparison

Blotout vs Upstack Data's solution for Google Ads

Feature	Blotout	Upstack Data
Google Ads Conversions
Client-side Enhanced Conversions	✔️
Real-time tracking of Enhanced Conversions		✔️
Fully automatic setup		✔️

Meta Ads comparison

Blotout vs Upstack Data's solution for Meta Ads

Feature	Blotout	Upstack Data
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Blotout against Upstack Data

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.