Blotout vs Polar Analytics

Is Blotout or Polar Analytics a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Polar Analytics for reporting

Blotout vs Polar Analytics comparison

FeatureBlotoutPolar Analytics
Customer data to marketing platforms✔️✔️
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️minus
Works with platforms other than Shopify✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Supported data destinations

DestinationBlotoutPolar Analytics
Google Ads✔️✔️
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Analytics✔️minus
Postscript✔️minus
Attentive✔️minus
TikTokminus✔️

Klaviyo comparison

Blotout vs Polar Analytics's solution for Klaviyo

FeatureBlotoutPolar Analytics
Identity resolution
Never adds new emails to your marketing list✔️✔️
Uses other marketing channel cookies to boost identityminus✔️
Viewed Product trigger
Tracked client-side✔️✔️
Added to Cart trigger
Tracked client-side✔️✔️
Checkout Started trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️

Google Ads comparison

Blotout vs Polar Analytics's solution for Google Ads

FeatureBlotoutPolar Analytics
Google Ads Conversions
Client-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversionsminus✔️

Meta Ads comparison

Blotout vs Polar Analytics's solution for Meta Ads

FeatureBlotoutPolar Analytics
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Metaminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Polar Analytics
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, TikTok and Klaviyo.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News