Blotout vs Fueled

Is Blotout or Fueled a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Blotout vs Fueled comparison

FeatureBlotoutFueled
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
Server-side tracking✔️✔️
Identity resolution / session enrichment✔️✔️

Supported data destinations

DestinationBlotoutFueled
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Klaviyo✔️minus
Postscript✔️minus
Attentive✔️minus
Segmentminus✔️

Google Analytics comparison

Blotout vs Fueled's solution for Google Analytics

FeatureBlotoutFueled
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracks checkout started onlyminus✔️
Purchase event
Tracked server side✔️✔️
Filters to exclude order from some channelsminus✔️
Includes recurring ordersminus✔️
User-provided data for improved attributionminus✔️

Google Ads comparison

Blotout vs Fueled's solution for Google Ads

FeatureBlotoutFueled
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Blotout vs Fueled's solution for Meta Ads

FeatureBlotoutFueled
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Metaminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Fueled
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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