Ordergroove connection

The ultimate solution for Shopify tracking now works for Ordergroove too! Own the data in GA4, the newest version of Google Analytics:

• Accurate conversion data, including one-off purchases, subscriptions and refunds
• Marketing attribution for all transactions, including recurring orders
• Custom dimensions for LTV
• GTM data layer

In this guide, we discuss how to:

• Track subscriptions with accuracy
• Get accurate marketing attribution
• Calculate customer lifetime value (LTV)
• Make better decisions for your store

• Users and products are tracked through the Shopify checkout
• Recurring orders triggered by Ordergroove are linked to the marketing source of the first order
• One-time orders can be separated from recurring orders in a Google Analytics view
• Server-side tracking works behind the scenes -- no maintenance required!