Wunderkind vs Upstack Data

Is Wunderkind or Upstack Data a better data solution for Shopify brands?

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Wunderkind for accurate data, and Upstack Data for reporting

Wunderkind vs Upstack Data comparison

Feature	Wunderkind	Upstack Data
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Fully automatic, no code setup		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Wunderkind	Upstack Data
Klaviyo	✔️	✔️
Attentive	✔️
Meta Ads		✔️
TikTok		✔️
Google Ads		✔️

Klaviyo comparison

Wunderkind vs Upstack Data's solution for Klaviyo

Feature	Wunderkind	Upstack Data
Identity resolution
Uses other marketing channel cookies to boost identity	✔️
Never adds new emails to your marketing list		✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Backwards compatible with Klaviyo templates	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Backwards compatible with Klaviyo templates	✔️
Checkout Started trigger
Tracked client-side		✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Wunderkind against Upstack Data

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.