Upstack Data vs Littledata
Is Upstack Data or Littledata a better data solution for Shopify brands?
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive, and is used by 2,100 Shopify sites according to BuiltWith.
You could use both Littledata for accurate data, and Upstack Data for reporting
Upstack Data vs Littledata comparison
| Feature | Upstack Data | Littledata |
|---|---|---|
| Server-side tracking | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ |
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Automatic tracking of checkout extensibility | | ✔️ |
Supported data destinations
| Destination | Upstack Data | Littledata |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| ✔️ | |
| Segment | | ✔️ |
| Attentive | | ✔️ |
Klaviyo comparison
Upstack Data vs Littledata's solution for Klaviyo
| Feature | Upstack Data | Littledata |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Uses other marketing channel cookies to boost identity | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | ✔️ |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Target the whole contents of the cart | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
Google Ads comparison
Upstack Data vs Littledata's solution for Google Ads
| Feature | Upstack Data | Littledata |
|---|---|---|
| Google Ads Conversions | ||
| Fully automatic setup | ✔️ | ✔️ |
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
| Server-side Enhanced Conversions | | ✔️ |
| New vs Returning customer conversions | | ✔️ |
Meta Ads comparison
Upstack Data vs Littledata's solution for Meta Ads
| Feature | Upstack Data | Littledata |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Target subscriptions vs one-time purchases | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
