Triple Whale vs Wunderkind

Is Triple Whale or Wunderkind a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.


You could use both Wunderkind for accurate data, and Triple Whale for reporting

Triple Whale vs Wunderkind comparison

FeatureTriple WhaleWunderkind
Identity resolution / session enrichment✔️✔️
Customer data to marketing platforms✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Fully automatic, no code setup✔️minus
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationTriple WhaleWunderkind
Klaviyo✔️✔️
Meta Ads✔️minus
Google Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Attentiveminus✔️

Klaviyo comparison

Triple Whale vs Wunderkind's solution for Klaviyo

FeatureTriple WhaleWunderkind
Identity resolution
Never adds new emails to your marketing list✔️minus
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Uses other marketing channel cookies to boost identityminus✔️
Viewed Product trigger
Tracked client-sideminus✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Checkout Started trigger
Tracked client-side✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Wunderkind
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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