Triple Whale vs Retention.com

Is Triple Whale or Retention.com a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - connects Shopify to Klaviyo, and is used by 1,950 Shopify sites according to BuiltWith.


You could use both Retention.com for accurate data, and Triple Whale for reporting

Triple Whale vs Retention.com comparison

FeatureTriple WhaleRetention.com
Identity resolution / session enrichment✔️✔️
Customer data to marketing platforms✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Fully automatic, no code setup✔️minus
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationTriple WhaleRetention.com
Klaviyo✔️✔️
Meta Ads✔️minus
Google Ads✔️minus
TikTok✔️minus
Pinterest✔️minus

Klaviyo comparison

Triple Whale vs Retention.com's solution for Klaviyo

FeatureTriple WhaleRetention.com
Identity resolution
Never adds new emails to your marketing list✔️minus
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️
Trigger split by product categoryminus✔️
Added to Cart trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Checkout Started trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Retention.com
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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