Stape vs Upstack Data

Is Stape or Upstack Data a better data solution for Shopify brands?

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Stape for accurate data, and Upstack Data for reporting

Stape vs Upstack Data comparison

Feature	Stape	Upstack Data
Public statement of privacy compliance	✔️	✔️
Server-side tracking	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Identity resolution to boost audiences		✔️
Fully automatic, no code setup		✔️
Customer data to marketing platforms		✔️

Supported data destinations

Destination	Stape	Upstack Data
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
TikTok	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️
Attentive	✔️
Pinterest	✔️

Klaviyo comparison

Stape vs Upstack Data's solution for Klaviyo

Feature	Stape	Upstack Data
Identity resolution
Never adds new emails to your marketing list		✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Google Ads comparison

Stape vs Upstack Data's solution for Google Ads

Feature	Stape	Upstack Data
Google Ads Conversions
Client-side Enhanced Conversions	✔️
Real-time tracking of Enhanced Conversions		✔️
Fully automatic setup		✔️

Meta Ads comparison

Stape vs Upstack Data's solution for Meta Ads

Feature	Stape	Upstack Data
Key benefits
100% accurate revenue in Meta	✔️	✔️
Boost to Event Match Quality Score		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Stape against Upstack Data

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.