
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Stape | Elevar | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers a comprehensive server-side tracking solution compatible with various platforms, enhancing data quality and marketing ROI while ensuring security compliance. In contrast, Elevar focuses on identity resolution and guarantees complete conversion tracking directly from Shopify's servers, but has merged into a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a user-friendly experience while also offering identity resolution and server-side tracking. This makes Littledata a strong contender for those seeking ease of use and comprehensive tracking capabilities.
| Stape | Elevar | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Elevar | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $200 | $39 |
| 500 orders / month | $40 | $200 | $199 |
| 5,000 orders / month | $150 | $450 | $449 |
| 20,000 orders / month | $400 | $850 | $1390 |
For 50 orders, Elevar is 400% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Elevar and Stape are equal, but Littledata is 272.5% more expensive. For 5000 orders, Elevar is 200% more than Stape, while Littledata is 132.7% cheaper. At 20000 orders, Elevar is 112.5% more than Stape, and Littledata is 99.8% cheaper. Overall, Elevar consistently has the highest pricing, while Stape offers the most competitive rates.
| Destination | Stape | Elevar | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data accuracy and privacy, offering destinations like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Elevar provides similar destinations but may have different integration capabilities and features tailored for eCommerce analytics. Littledata also supports major platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but adds Segment for enhanced data management. The main difference lies in their integration capabilities, ease of use, and specific features tailored to eCommerce needs.
| Feature | Stape | Elevar | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ✔️ | |
| Tracks clicks on product list | ✔️ | ✔️ | |
| Add to Cart | |||
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info | ✔️ | ✔️ | |
| Tracks remove from cart | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Checkout steps | |||
| Compatible with checkout extensibility | ✔️ | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Tracks all checkout steps | ✔️ | ✔️ | |
| Tracked via checkout page | ✔️ | ||
| Purchase | |||
| Tracked via thank you page | ✔️ | ✔️ | |
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes refunds | ✔️ | ✔️ | |
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase and checkout tracking offers superior accuracy and flexibility by utilizing server-side tracking for all events, ensuring 100% data integrity. Unlike Stape and Elevar, which rely on tracking via the thank you or checkout pages, Littledata captures all interactions throughout the checkout process, including upsells and recurring orders. It also allows for filtering by sales channel and includes refunds, enhancing data granularity. Additionally, Littledata's user-provided data improves attribution, and its custom mapping capabilities provide deeper insights into source/medium performance. This comprehensive approach makes Littledata a more robust solution for tracking Shopify users and purchases in Google Analytics.
| Feature | Stape | Elevar | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Feature | Stape | Elevar | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Stape | Elevar | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
