Is Stape or Elevar a better data solution for Shopify brands?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Stape | Elevar |
---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
Identity resolution / session enrichment | ✔️ | |
Customer data to marketing platforms | ✔️ |
Destination | Stape | Elevar |
---|---|---|
✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Feature | Stape | Elevar |
---|---|---|
Product list views & clicks | ||
Consistent product identifier in GA4 | ✔️ | |
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart event | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Checkout steps | ||
Tracked client-side | ✔️ | |
Tracks checkout started only | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
All steps tracked server-side | ✔️ | |
Purchase event | ||
Includes refunds | ✔️ | ✔️ |
Tracked server side | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude order from some channels | ✔️ | |
Tracked client-side | ✔️ |
Feature | Stape | Elevar |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked server-side | ✔️ | |
Added to Cart trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Checkout Started trigger | ||
Tracked client-side | ✔️ |
Feature | Stape | Elevar |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ | |
Server-side Enhanced Conversions | ✔️ |
Feature | Stape | Elevar |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Filters to exclude orders from some channels | ✔️ |