Stape vs Elevar

Is Stape or Elevar a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


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Stape vs Elevar comparison

FeatureStapeElevarLittledata
Founder owned and led✔️minus✔️
Via server-side Google Tag Manager✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Stape offers a comprehensive server-side tracking solution compatible with various platforms, enhancing data quality and marketing ROI while ensuring security compliance. In contrast, Elevar focuses on identity resolution and guarantees complete conversion tracking directly from Shopify's servers, but has merged into a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a user-friendly experience while also offering identity resolution and server-side tracking. This makes Littledata a strong contender for those seeking ease of use and comprehensive tracking capabilities.

Reviews comparison

Stape vs Elevar's customer reviews

StapeElevarLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Elevar's monthly subscription cost

Store sizeStapeElevarLittledata
50 orders / month$40$200$39
500 orders / month$40$200$199
5,000 orders / month$150$450$449
20,000 orders / month$400$850$1390

For 50 orders, Elevar is 400% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Elevar and Stape are equal, but Littledata is 272.5% more expensive. For 5000 orders, Elevar is 200% more than Stape, while Littledata is 132.7% cheaper. At 20000 orders, Elevar is 112.5% more than Stape, and Littledata is 99.8% cheaper. Overall, Elevar consistently has the highest pricing, while Stape offers the most competitive rates.

Supported data destinations

DestinationStapeElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️✔️✔️
Segmentminusminus✔️

Stape focuses on server-side tracking with a strong emphasis on data accuracy and privacy, offering destinations like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Elevar provides similar destinations but may have different integration capabilities and features tailored for eCommerce analytics. Littledata also supports major platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but adds Segment for enhanced data management. The main difference lies in their integration capabilities, ease of use, and specific features tailored to eCommerce needs.

Google Analytics comparison

Stape vs Elevar's solution for Google Analytics

FeatureStapeElevarLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Add to Cart
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Tracks all checkout stepsminus✔️✔️
Tracked via checkout page✔️minusminus
Purchase
Tracked via thank you page✔️✔️minus
Direct from Shopify for 100% accuracyminus✔️✔️
Includes post-purchase upsellsminus✔️✔️
Includes recurring ordersminus✔️✔️
Filter orders by sales channelminus✔️✔️
Includes refundsminus✔️✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and flexibility by utilizing server-side tracking for all events, ensuring 100% data integrity. Unlike Stape and Elevar, which rely on tracking via the thank you or checkout pages, Littledata captures all interactions throughout the checkout process, including upsells and recurring orders. It also allows for filtering by sales channel and includes refunds, enhancing data granularity. Additionally, Littledata's user-provided data improves attribution, and its custom mapping capabilities provide deeper insights into source/medium performance. This comprehensive approach makes Littledata a more robust solution for tracking Shopify users and purchases in Google Analytics.

Klaviyo comparison

Stape vs Elevar's solution for Klaviyo

FeatureStapeElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Backwards compatible with Klaviyo templatesminus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Google Ads comparison

Stape vs Elevar's solution for Google Ads

FeatureStapeElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Stape vs Elevar's solution for Meta Ads

FeatureStapeElevarLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Elevar
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.