Stape vs Fueled

Is Stape or Fueled a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Stape vs Fueled comparison

FeatureStapeFueled
Works with platforms other than Shopify✔️✔️
Server-side tracking✔️✔️
Public statement of privacy compliance✔️minus
Identity resolution / session enrichmentminus✔️
Customer data to marketing platformsminus✔️

Supported data destinations

DestinationStapeFueled
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
TikTok✔️minus
Klaviyo✔️minus
Attentive✔️minus
Pinterest✔️minus
Segmentminus✔️

Google Analytics comparison

Stape vs Fueled's solution for Google Analytics

FeatureStapeFueled
Product list views & clicks
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracks checkout started only✔️✔️
Tracked client-side✔️minus
Purchase event
Tracked server side✔️✔️
Includes refunds✔️minus
Filters to exclude order from some channelsminus✔️
Includes recurring ordersminus✔️
User-provided data for improved attributionminus✔️

Google Ads comparison

Stape vs Fueled's solution for Google Ads

FeatureStapeFueled
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Stape vs Fueled's solution for Meta Ads

FeatureStapeFueled
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Scoreminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Fueled
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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