Retention.com vs Upstack Data

Is Retention.com or Upstack Data a better data solution for Shopify brands?

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - connects Shopify to Klaviyo, and is used by 1,950 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Retention.com for accurate data, and Upstack Data for reporting

Retention.com vs Upstack Data comparison

Feature	Retention.com	Upstack Data
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Fully automatic, no code setup		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Retention.com	Upstack Data
Klaviyo	✔️	✔️
Meta Ads		✔️
TikTok		✔️
Google Ads		✔️

Klaviyo comparison

Retention.com vs Upstack Data's solution for Klaviyo

Feature	Retention.com	Upstack Data
Identity resolution
Never adds new emails to your marketing list		✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates	✔️
Tracked client-side		✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Backwards compatible with Klaviyo templates	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️
Backwards compatible with Klaviyo templates	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Retention.com against Upstack Data

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.