Popsixle vs Upstack Data

Is Popsixle or Upstack Data a better data solution for Shopify brands?

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Popsixle for accurate data, and Upstack Data for reporting

Popsixle vs Upstack Data comparison

Feature	Popsixle	Upstack Data
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Server-side tracking	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Fully automatic, no code setup		✔️

Supported data destinations

Destination	Popsixle	Upstack Data
Meta Ads	✔️	✔️
TikTok		✔️
Klaviyo		✔️
Google Ads		✔️

Meta Ads comparison

Popsixle vs Upstack Data's solution for Meta Ads

Feature	Popsixle	Upstack Data
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta		✔️
Added to Cart trigger
Via Conversions API	✔️
Checkout steps
Via Conversions API	✔️
Includes all checkout steps	✔️
Purchase event
Via Conversions API	✔️	✔️
Includes recurring orders	✔️
Filters to exclude orders from some channels	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Popsixle against Upstack Data

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.