Is Popsixle or Elevar a better data solution for Shopify brands?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Popsixle | Elevar |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Popsixle | Elevar |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ | |
Google Ads | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Feature | Popsixle | Elevar |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | ✔️ |
Checkout steps | ||
Includes all checkout steps | ✔️ | ✔️ |
Via Conversions API | ✔️ | ✔️ |
Purchase event | ||
Filters to exclude orders from some channels | ✔️ | ✔️ |
Via Conversions API | ✔️ | ✔️ |
Includes recurring orders | ✔️ | |
Includes post-purchase upsells | ✔️ |