Is Popsixle or Polar Analytics a better data solution for Shopify brands?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.
You could use both Popsixle for accurate data, and Polar Analytics for reporting
Feature | Popsixle | Polar Analytics |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Destination | Popsixle | Polar Analytics |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Google Ads | ✔️ | |
TikTok | ✔️ | |
Klaviyo | ✔️ |
Feature | Popsixle | Polar Analytics |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |