Polar Analytics vs Littledata
Is Polar Analytics or Littledata a better data solution for Shopify brands?
What is Polar Analytics?
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive, and is used by 2,100 Shopify sites according to BuiltWith.
You could use both Littledata for accurate data, and Polar Analytics for reporting
Polar Analytics vs Littledata comparison
| Feature | Polar Analytics | Littledata |
|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| 30 day free trial | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
| Server-side tracking | | ✔️ |
| Fully automatic, no code setup | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
Supported data destinations
| Destination | Polar Analytics | Littledata |
|---|---|---|
| Klaviyo | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| TikTok | | ✔️ |
| ✔️ | |
| Segment | | ✔️ |
| Attentive | | ✔️ |
Klaviyo comparison
Polar Analytics vs Littledata's solution for Klaviyo
| Feature | Polar Analytics | Littledata |
|---|---|---|
| Identity resolution | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | ✔️ |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Target the whole contents of the cart | | ✔️ |
| Checkout Started trigger | ||
| Tracked server-side | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
Google Ads comparison
Polar Analytics vs Littledata's solution for Google Ads
| Feature | Polar Analytics | Littledata |
|---|---|---|
| Google Ads Conversions | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
| Server-side Enhanced Conversions | | ✔️ |
| Fully automatic setup | | ✔️ |
| New vs Returning customer conversions | | ✔️ |
Meta Ads comparison
Polar Analytics vs Littledata's solution for Meta Ads
| Feature | Polar Analytics | Littledata |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Target subscriptions vs one-time purchases | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
