Littledata vs Upstack Data

Is Littledata or Upstack Data a better data solution for Shopify brands?

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive, and is used by 2,100 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Littledata for accurate data, and Upstack Data for reporting

Littledata vs Upstack Data comparison

Feature	Littledata	Upstack Data
Fully automatic, no code setup	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Server-side tracking	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Public statement of privacy compliance	✔️	✔️
30 day free trial	✔️	✔️
Automatic tracking of checkout extensibility	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️

Supported data destinations

Destination	Littledata	Upstack Data
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
TikTok	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️
Pinterest	✔️
Segment	✔️
Attentive	✔️

Klaviyo comparison

Littledata vs Upstack Data's solution for Klaviyo

Feature	Littledata	Upstack Data
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Docs on how an end-user can opt out for GDPR / CCPA	✔️
Uses other marketing channel cookies to boost identity	✔️
Backstitches Klaviyo profile onto previous customer events	✔️
Viewed Product trigger
Tracked server-side	✔️
Enriched product info (e.g. category)	✔️
Backwards compatible with Klaviyo templates	✔️
Tracked client-side		✔️
Added to Cart trigger
Tracked server-side	✔️
Enriched product info (e.g. category)	✔️
Backwards compatible with Klaviyo templates	✔️
Target the whole contents of the cart	✔️
Tracked client-side		✔️
Checkout Started trigger
Tracked server-side	✔️
Backwards compatible with Klaviyo templates	✔️
Tracked client-side		✔️

Google Ads comparison

Littledata vs Upstack Data's solution for Google Ads

Feature	Littledata	Upstack Data
Google Ads Conversions
Fully automatic setup	✔️	✔️
Real-time tracking of Enhanced Conversions	✔️	✔️
Server-side Enhanced Conversions	✔️
New vs Returning customer conversions	✔️

Meta Ads comparison

Littledata vs Upstack Data's solution for Meta Ads

Feature	Littledata	Upstack Data
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta	✔️	✔️
Pre-purchase audiences based on first-party data	✔️
Target subscriptions vs one-time purchases	✔️
Added to Cart trigger
Via Conversions API	✔️
Checkout steps
Via Conversions API	✔️
Includes all checkout steps	✔️
Purchase event
Via Conversions API	✔️	✔️
Includes post-purchase upsells	✔️
Includes recurring orders	✔️
Filters to exclude orders from some channels	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Littledata against Upstack Data

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.