Littledata vs Blotout
Is Littledata or Blotout a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Littledata vs Blotout comparison
| Feature | Littledata | Blotout |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  |
| Public statement of privacy compliance | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout extensibility | ✔️ | |
| Works with platforms other than Shopify | | ✔️ |
Supported data destinations
| Destination | Littledata | Blotout |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| TikTok | ✔️ | |
| ✔️ | | |
| Segment | ✔️ | |
Google Analytics comparison
Littledata vs Blotout's solution for Google Analytics
| Feature | Littledata | Blotout |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| All steps tracked server-side | ✔️ | |
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude order from some channels | ✔️ | |
| Includes refunds | ✔️ | |
| User-provided data for improved attribution | ✔️ | |
Klaviyo comparison
Littledata vs Blotout's solution for Klaviyo
| Feature | Littledata | Blotout |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Trigger split by product category | ✔️ | |
| Tracked client-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Trigger split by product category | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout Started trigger | ||
| Tracked server-side | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | | ✔️ |
Google Ads comparison
Littledata vs Blotout's solution for Google Ads
| Feature | Littledata | Blotout |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Client-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Littledata vs Blotout's solution for Meta Ads
| Feature | Littledata | Blotout |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
Comparing Littledata against Blotout
How does Littledata work?
Does Littledata work with Shopify?
How does Blotout work?
Does Blotout work with Shopify?
Is Littledata suitable for Enterprise brands?
Is Blotout suitable for Enterprise brands?
Which marketing tools does Littledata support?
Which marketing tools does Blotout support?
Who owns Littledata?
Who owns Blotout?
