Gobot vs Google Sales Channel

Is Gobot or Google Sales Channel a better data solution for Shopify brands?

Gobot competitors

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot connects Shopify to Klaviyo, Attentive, Postscript and Yotpo Email & SMS, and is used by 1000 Shopify sites according to BuiltWith.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Gobot vs Google Sales Channel comparison

FeatureGobotGoogle Sales Channel
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️

Supported data destinations

DestinationGobotGoogle Sales Channel
Klaviyo✔️minus
Attentive✔️minus
Postscript✔️minus
Yotpo Email & SMS✔️minus
Google Analyticsminus✔️
Google Adsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Gobot against Google Sales Channel
How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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