Gobot vs Upstack Data

Is Gobot or Upstack Data a better data solution for Shopify brands?

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot connects Shopify to Klaviyo, Attentive, Postscript and Yotpo Email & SMS, and is used by 1000 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Gobot for accurate data, and Upstack Data for reporting

Gobot vs Upstack Data comparison

Feature	Gobot	Upstack Data
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Fully automatic, no code setup		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Gobot	Upstack Data
Klaviyo	✔️	✔️
Attentive	✔️
Postscript	✔️
Yotpo Email & SMS	✔️
Meta Ads		✔️
TikTok		✔️
Google Ads		✔️

Klaviyo comparison

Gobot vs Upstack Data's solution for Klaviyo

Feature	Gobot	Upstack Data
Identity resolution
Never adds new emails to your marketing list		✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Gobot against Upstack Data

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.