Fueled vs Stape

Is Fueled or Stape a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Fueled vs Stape comparison

FeatureFueledStape
Works with platforms other than Shopify✔️✔️
Server-side tracking✔️✔️
Identity resolution / session enrichment✔️minus
Customer data to marketing platforms✔️minus
Public statement of privacy complianceminus✔️

Supported data destinations

DestinationFueledStape
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Segment✔️minus
TikTokminus✔️
Klaviyominus✔️
Attentiveminus✔️
Pinterestminus✔️

Google Analytics comparison

Fueled vs Stape's solution for Google Analytics

FeatureFueledStape
Product list views & clicks
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracks checkout started only✔️✔️
Tracked client-sideminus✔️
Purchase event
Tracked server side✔️✔️
Filters to exclude order from some channels✔️minus
Includes recurring orders✔️minus
User-provided data for improved attribution✔️minus
Includes refundsminus✔️

Google Ads comparison

Fueled vs Stape's solution for Google Ads

FeatureFueledStape
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Fueled vs Stape's solution for Meta Ads

FeatureFueledStape
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Stape
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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