Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Addingwell | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Founder owned and led | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on Shopify Plus, ensuring 100% conversion tracking via server-side Google Tag Manager, and integrates customer data with marketing platforms. Its acquisition by Buxton has expanded its capabilities into broader analytics. In contrast, Addingwell supports multiple platforms and emphasizes data quality and performance through managed server-side GTM hosting. Littledata stands out with a 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, making it more accessible and user-friendly for ecommerce managers seeking comprehensive tracking solutions.
| Elevar | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $90 | $39 |
| 500 orders / month | $200 | $90 | $199 |
| 5,000 orders / month | $450 | $130 | $449 |
| 20,000 orders / month | $850 | $400 | $1390 |
For 50 orders, Elevar is 124% more expensive than Addingwell and 413% more than Littledata. At 500 orders, Elevar and Addingwell are equal, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 246% more than Addingwell and 29% more than Littledata. At 20000 orders, Elevar is 113% more than Addingwell and 6% less than Littledata. Overall, Elevar consistently has the highest pricing, while Littledata offers the lowest across all order volumes.
| Destination | Elevar | Addingwell | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Segment | ✔️ |
Elevar focuses on a broader range of data destinations, including Klaviyo and Attentive, which are essential for email and SMS marketing, while Addingwell includes Snap but lacks Klaviyo and Attentive. Littledata offers a similar selection to Elevar but adds Segment, enhancing data integration capabilities. Overall, Elevar and Littledata provide more comprehensive marketing automation options, while Addingwell has a more limited focus.
| Feature | Elevar | Addingwell | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | ✔️ | |
| Tracks clicks on product list | ✔️ | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info | ✔️ | ✔️ | |
| Tracks remove from cart | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Checkout steps | |||
| Compatible with checkout extensibility | ✔️ | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Tracks all checkout steps | ✔️ | ✔️ | |
| Tracked via checkout page | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes refunds | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ✔️ | |
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase tracking offers superior accuracy by tracking server-side, ensuring 100% data integrity, while also capturing user-provided data for enhanced attribution. It includes comprehensive features like post-purchase upsells, recurring orders, and refunds, with the ability to filter orders by sales channel. In contrast, Elevar's tracking relies on the thank you page, which may miss some data. Addingwell's tracking is limited to the thank you and checkout pages, potentially leading to incomplete data capture. Littledata's checkout tracking also covers all steps server-side, ensuring a complete view of the customer journey, making it a more robust solution for analytics in Shopify Plus environments.
| Feature | Elevar | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
