Blotout vs Wunderkind

Is Blotout or Wunderkind a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.


Blotout vs Wunderkind comparison

FeatureBlotoutWunderkind
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️minus

Supported data destinations

DestinationBlotoutWunderkind
Attentive✔️✔️
Klaviyo✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
Google Ads✔️minus
Postscript✔️minus

Klaviyo comparison

Blotout vs Wunderkind's solution for Klaviyo

FeatureBlotoutWunderkind
Identity resolution
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identityminus✔️
Viewed Product trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Checkout Started trigger
Tracked client-side✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Wunderkind
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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