Blotout vs Stape
Is Blotout or Stape a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.
What is Stape?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.
Blotout vs Stape comparison
| Feature | Blotout | Stape |
|---|---|---|
| Works with platforms other than Shopify | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ |  |
| Customer data to marketing platforms | ✔️ | |
| Public statement of privacy compliance | | ✔️ |
Supported data destinations
| Destination | Blotout | Stape |
|---|---|---|
| Attentive | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| Postscript | ✔️ | |
| TikTok | | ✔️ |
| ✔️ |
Google Analytics comparison
Blotout vs Stape's solution for Google Analytics
| Feature | Blotout | Stape |
|---|---|---|
| Product list views & clicks | ||
| Consistent product identifier in GA4 | | ✔️ |
| Add to Cart event | ||
| Tracked client-side | ✔️ | ✔️ |
| Checkout steps | ||
| Tracked client-side | | ✔️ |
| Tracks checkout started only | | ✔️ |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes refunds | | ✔️ |
Klaviyo comparison
Blotout vs Stape's solution for Klaviyo
| Feature | Blotout | Stape |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | ✔️ |
Google Ads comparison
Blotout vs Stape's solution for Google Ads
| Feature | Blotout | Stape |
|---|---|---|
| Google Ads Conversions | ||
| Client-side Enhanced Conversions | ✔️ | ✔️ |
Meta Ads comparison
Blotout vs Stape's solution for Meta Ads
| Feature | Blotout | Stape |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | |
| 100% accurate revenue in Meta | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
Comparing Blotout against Stape
How does Blotout work?
Does Blotout work with Shopify?
How does Stape work?
Does Stape work with Shopify?
Is Blotout suitable for Enterprise brands?
Is Stape suitable for Enterprise brands?
Which marketing tools does Blotout support?
Which marketing tools does Stape support?
Who owns Blotout?
Who owns Stape?
