Blotout vs Retention.com

Is Blotout or Retention.com a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - connects Shopify to Klaviyo, and is used by 1,950 Shopify sites according to BuiltWith.


Blotout vs Retention.com comparison

FeatureBlotoutRetention.com
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️minus

Supported data destinations

DestinationBlotoutRetention.com
Klaviyo✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
Google Ads✔️minus
Postscript✔️minus
Attentive✔️minus

Klaviyo comparison

Blotout vs Retention.com's solution for Klaviyo

FeatureBlotoutRetention.com
Identity resolution
Never adds new emails to your marketing list✔️minus
Viewed Product trigger
Tracked client-side✔️minus
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Checkout Started trigger
Tracked client-side✔️✔️
Backwards compatible with Klaviyo templatesminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Retention.com
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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