Blotout vs Littledata

Is Blotout or Littledata a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Blotout vs Littledata comparison

FeatureBlotoutLittledata
Customer data to marketing platforms✔️✔️
Server-side tracking✔️✔️
Identity resolution / session enrichment✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️

Supported data destinations

DestinationBlotoutLittledata
Google Ads✔️✔️
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Postscript✔️minus
Attentive✔️minus
TikTokminus✔️
Pinterestminus✔️
Segmentminus✔️

Google Analytics comparison

Blotout vs Littledata's solution for Google Analytics

FeatureBlotoutLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
All steps tracked server-sideminus✔️
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude order from some channelsminus✔️
Includes refundsminus✔️
User-provided data for improved attributionminus✔️

Klaviyo comparison

Blotout vs Littledata's solution for Klaviyo

FeatureBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Uses other marketing channel cookies to boost identityminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Backwards compatible with Klaviyo templatesminus✔️

Google Ads comparison

Blotout vs Littledata's solution for Google Ads

FeatureBlotoutLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️minus
Server-side Enhanced Conversionsminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️

Meta Ads comparison

Blotout vs Littledata's solution for Meta Ads

FeatureBlotoutLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Metaminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Target subscriptions vs one-time purchasesminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Littledata
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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