Is Blotout or Gobot a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot connects Shopify to Klaviyo, Attentive, Postscript and Yotpo Email & SMS, and is used by 1000 Shopify sites according to BuiltWith.
Feature | Blotout | Gobot |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Blotout | Gobot |
---|---|---|
Attentive | ✔️ | ✔️ |
Postscript | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
Google Ads | ✔️ | |
Yotpo Email & SMS | ✔️ |
Feature | Blotout | Gobot |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | ✔️ |
Added to Cart trigger | ||
Tracked client-side | ✔️ | ✔️ |
Checkout Started trigger | ||
Tracked client-side | ✔️ | ✔️ |