Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Feature | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for Shopify users. Popsixle focuses on server-side tracking and optimizing data for Facebook and Instagram, making it versatile for platforms beyond Shopify. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking. While Triple Whale is strong in analytics and attribution, and Popsixle in audience targeting, Littledata offers a comprehensive solution with trial access and enhanced tracking capabilities.
Triple Whale | Popsixle | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Triple Whale | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $299 | $95 | $39 |
500 orders / month | $549 | $95 | $149 |
5,000 orders / month | $1469 | $250 | $349 |
20,000 orders / month | $4028 | $795 | $799 |
For 50 orders, Triple Whale is 214% more expensive than Popsixle and 666% more than Littledata. At 500 orders, Triple Whale and Popsixle are equal, while Triple Whale is 268% more than Littledata. For 5000 orders, Triple Whale is 488% more than Popsixle and 320% more than Littledata. At 20000 orders, Triple Whale is 406% more than Popsixle and 404% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.
Destination | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide a centralized view of marketing performance and customer behavior, enhancing eCommerce insights. Popsixle primarily targets Meta Ads, optimizing ad performance through detailed tracking and analytics. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms, which helps in understanding customer journeys and improving marketing strategies. The main difference lies in the breadth of integrations and the specific focus of each solution on different advertising platforms.
Feature | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Key benefits | |||
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ |