Triple Whale vs Popsixle

Is Triple Whale or Popsixle a better data solution for Shopify brands?

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.

You could use both Popsixle for accurate data, and Triple Whale for reporting

Triple Whale vs Popsixle comparison

Feature	Triple Whale	Popsixle
Identity resolution / session enrichment	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
Fully automatic, no code setup	✔️
Server-side tracking		✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Triple Whale	Popsixle
Meta Ads	✔️	✔️
Klaviyo	✔️
Google Ads	✔️
TikTok	✔️
Pinterest	✔️

Meta Ads comparison

Triple Whale vs Popsixle's solution for Meta Ads

Feature	Triple Whale	Popsixle
Key benefits
Boost to Event Match Quality Score	✔️	✔️
Added to Cart trigger
Via Conversions API		✔️
Checkout steps
Via Conversions API		✔️
Includes all checkout steps		✔️
Purchase event
Via Conversions API	✔️	✔️
Includes recurring orders		✔️
Filters to exclude orders from some channels		✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Triple Whale against Popsixle

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.