Popsixle vs Littledata

Is Popsixle or Littledata a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Popsixle vs Littledata comparison

FeaturePopsixleLittledata
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️

Supported data destinations

DestinationPopsixleLittledata
Meta Ads✔️✔️
Google Analyticsminus✔️
TikTokminus✔️
Pinterestminus✔️
Klaviyominus✔️
Google Adsminus✔️
Segmentminus✔️

Meta Ads comparison

Popsixle vs Littledata's solution for Meta Ads

FeaturePopsixleLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Metaminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Target subscriptions vs one-time purchasesminus✔️
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Includes all checkout steps✔️✔️
Via Conversions API✔️✔️
Purchase event
Filters to exclude orders from some channels✔️✔️
Includes recurring orders✔️✔️
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Littledata
How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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