Triple Whale vs Northbeam

Is Triple Whale or Northbeam a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.


Triple Whale vs Northbeam comparison

FeatureTriple WhaleNorthbeam
Fully automatic, no code setup✔️✔️
Proprietary attribution model✔️✔️
Marketing reporting✔️✔️
Customer data to marketing platforms✔️minus
Identity resolution / session enrichment✔️minus
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationTriple WhaleNorthbeam
Klaviyo✔️minus
Meta Ads✔️minus
Google Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Northbeam
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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