Triple Whale vs Analyzify

Is Triple Whale or Analyzify a better data solution for Shopify brands?

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.

You could use both Analyzify for accurate data, and Triple Whale for reporting

Triple Whale vs Analyzify comparison

Feature	Triple Whale	Analyzify
Customer data to marketing platforms	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
Fully automatic, no code setup	✔️
Identity resolution / session enrichment	✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Triple Whale	Analyzify
TikTok	✔️	✔️
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
Klaviyo	✔️
Pinterest	✔️
Google Analytics		✔️

Google Ads comparison

Triple Whale vs Analyzify's solution for Google Ads

Feature	Triple Whale	Analyzify

Meta Ads comparison

Triple Whale vs Analyzify's solution for Meta Ads

Feature	Triple Whale	Analyzify
Key benefits
Boost to Event Match Quality Score	✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Triple Whale against Analyzify

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.