Stape vs Littledata

Is Stape or Littledata a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Stape vs Littledata comparison

FeatureStapeLittledata
Public statement of privacy compliance✔️✔️
Server-side tracking✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Identity resolution / session enrichmentminus✔️
Customer data to marketing platformsminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️

Supported data destinations

DestinationStapeLittledata
Pinterest✔️✔️
Google Ads✔️✔️
Klaviyo✔️✔️
TikTok✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Attentive✔️minus
Segmentminus✔️

Google Analytics comparison

Stape vs Littledata's solution for Google Analytics

FeatureStapeLittledata
Product list views & clicks
Consistent product identifier in GA4✔️✔️
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
Tracked client-side✔️minus
Tracks checkout started only✔️minus
All steps tracked server-sideminus✔️
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
Purchase event
Includes refunds✔️✔️
Tracked server side✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude order from some channelsminus✔️
User-provided data for improved attributionminus✔️

Klaviyo comparison

Stape vs Littledata's solution for Klaviyo

FeatureStapeLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Never adds new emails to your marketing listminus✔️
Uses other marketing channel cookies to boost identityminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Added to Cart trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Backwards compatible with Klaviyo templatesminus✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Tracked client-side✔️minus
Tracked server-sideminus✔️
Backwards compatible with Klaviyo templatesminus✔️

Google Ads comparison

Stape vs Littledata's solution for Google Ads

FeatureStapeLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️minus
Server-side Enhanced Conversionsminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️

Meta Ads comparison

Stape vs Littledata's solution for Meta Ads

FeatureStapeLittledata
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Scoreminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Target subscriptions vs one-time purchasesminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Littledata
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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