Northbeam vs Fueled

Is Northbeam or Fueled a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


You could use both Fueled for accurate data, and Northbeam for reporting

Northbeam vs Fueled comparison

FeatureNorthbeamFueled
Works with platforms other than Shopify✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Fully automatic, no code setup✔️minus
Server-side trackingminus✔️
Identity resolution / session enrichmentminus✔️
Customer data to marketing platformsminus✔️

Supported data destinations

DestinationNorthbeamFueled
Google Analyticsminus✔️
Segmentminus✔️
Meta Adsminus✔️
Google Adsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Fueled
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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