Fueled vs Analyzify

Is Fueled or Analyzify a better data solution for Shopify brands?

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.

Fueled vs Analyzify comparison

Feature	Fueled	Analyzify
Works with platforms other than Shopify	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Server-side tracking	✔️
Identity resolution / session enrichment	✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️

Supported data destinations

Destination	Fueled	Analyzify
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️	✔️
Segment	✔️
TikTok		✔️

Google Analytics comparison

Fueled vs Analyzify's solution for Google Analytics

Feature	Fueled	Analyzify
Product list views & clicks
Tracks clicks on product list		✔️
Add to Cart event
Tracked client-side	✔️	✔️
Checkout steps
Tracks checkout started only	✔️
Tracked only for Shopify Plus		✔️
Purchase event
Tracked server side	✔️	✔️
Filters to exclude order from some channels	✔️
Includes recurring orders	✔️
User-provided data for improved attribution	✔️

Google Ads comparison

Fueled vs Analyzify's solution for Google Ads

Feature	Fueled	Analyzify
Google Ads Conversions
Client-side Enhanced Conversions	✔️

Meta Ads comparison

Fueled vs Analyzify's solution for Meta Ads

Feature	Fueled	Analyzify
Key benefits
100% accurate revenue in Meta	✔️
Boost to Event Match Quality Score	✔️
Pre-purchase audiences based on first-party data	✔️
Added to Cart trigger
Via Conversions API	✔️
Checkout steps
Via Conversions API	✔️
Includes all checkout steps	✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Fueled against Analyzify

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.