Is Elevar or Northbeam a better data solution for Shopify brands?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Northbeam for reporting
Feature | Elevar | Northbeam |
---|---|---|
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Elevar | Northbeam |
---|---|---|
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ | |
Google Ads | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |