Is Blotout or Northbeam a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Northbeam for reporting
Feature | Blotout | Northbeam |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Fully automatic, no code setup | ✔️ |
Destination | Blotout | Northbeam |
---|---|---|
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
Klaviyo | ✔️ | |
Google Ads | ✔️ | |
Postscript | ✔️ | |
Attentive | ✔️ |