Blotout vs Analyzify

Is Blotout or Analyzify a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.


Blotout vs Analyzify comparison

FeatureBlotoutAnalyzify
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️minus
Server-side tracking✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️

Supported data destinations

DestinationBlotoutAnalyzify
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Klaviyo✔️minus
Postscript✔️minus
Attentive✔️minus
TikTokminus✔️

Google Analytics comparison

Blotout vs Analyzify's solution for Google Analytics

FeatureBlotoutAnalyzify
Product list views & clicks
Tracks clicks on product listminus✔️
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracked only for Shopify Plusminus✔️
Purchase event
Tracked server side✔️✔️

Google Ads comparison

Blotout vs Analyzify's solution for Google Ads

FeatureBlotoutAnalyzify
Google Ads Conversions
Client-side Enhanced Conversions✔️minus

Meta Ads comparison

Blotout vs Analyzify's solution for Meta Ads

FeatureBlotoutAnalyzify
Key benefits
Boost to Event Match Quality Score✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Analyzify
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

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