Analyzify vs Upstack Data

Is Analyzify or Upstack Data a better data solution for Shopify brands?

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Analyzify for accurate data, and Upstack Data for reporting

Analyzify vs Upstack Data comparison

Feature	Analyzify	Upstack Data
Public statement of privacy compliance	✔️	✔️
30 day free trial	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Works with platforms other than Shopify	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution to boost audiences		✔️
Fully automatic, no code setup		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Analyzify	Upstack Data
Google Ads	✔️	✔️
TikTok	✔️	✔️
Meta Ads	✔️	✔️
Google Analytics	✔️
Klaviyo		✔️

Google Ads comparison

Analyzify vs Upstack Data's solution for Google Ads

Feature	Analyzify	Upstack Data
Google Ads Conversions
Real-time tracking of Enhanced Conversions		✔️
Fully automatic setup		✔️

Meta Ads comparison

Analyzify vs Upstack Data's solution for Meta Ads

Feature	Analyzify	Upstack Data
Key benefits
Boost to Event Match Quality Score		✔️
100% accurate revenue in Meta		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Analyzify against Upstack Data

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.