Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Feature | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale and Upstack Data both offer similar features like marketing reporting, proprietary attribution models, and identity resolution. However, Triple Whale emphasizes ease of use with its mobile management capabilities, while Upstack focuses on centralizing data for faster decision-making. Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and providing deeper insights into customer behavior, which neither Triple Whale nor Upstack offers. Additionally, Littledata's 30-day free trial allows users to test its features without commitment, making it an attractive option for ecommerce managers.
Triple Whale | Upstack Data | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $549 | $299 | $149 |
5,000 orders / month | $1469 | $599 | $349 |
20,000 orders / month | $4028 | $999 | $799 |
For an online store with 50 orders, Triple Whale and Upstack Data are equal, both at 100% of the cost, while Littledata is 13% of that. At 500 orders, Triple Whale and Upstack Data remain the same at 100%, while Littledata is 27% of that. For 5,000 orders, Triple Whale is 246% of Upstack Data's cost, which is 134% of Littledata's. Finally, at 20,000 orders, Triple Whale is 404% of Upstack Data's cost, which is 125% of Littledata's.
Destination | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data primarily for e-commerce performance, emphasizing Klaviyo for email marketing and Meta Ads and Google Ads for advertising insights. Upstack Data offers a similar approach but includes TikTok, catering to a broader social media audience. Littledata provides a more extensive range of destinations, including Pinterest and Segment, allowing for deeper analytics and customer journey tracking across multiple platforms. The main difference lies in the breadth of integrations and the specific focus on e-commerce performance versus broader marketing analytics.
Feature | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by enhancing data accuracy and compliance. Unlike Triple Whale and Upstack Data, Littledata not only ensures GDPR/CCPA compliance with user opt-out documentation but also leverages existing marketing channel cookies to improve identity resolution. This means it can backstitch Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This capability allows for more personalized marketing efforts, ultimately leading to better customer engagement and retention. In contrast, Triple Whale and Upstack Data lack this advanced integration and historical data enhancement, making Littledata a superior choice for CRM management.
Feature | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Upstack Data | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |