Triple Whale vs Upstack Data

Is Triple Whale or Upstack Data a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Triple Whale vs Upstack Data comparison

FeatureTriple WhaleUpstack DataLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
30 day free trialminus✔️✔️
Server-side trackingminus✔️✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale and Upstack Data both offer similar features like marketing reporting, proprietary attribution models, and identity resolution. However, Triple Whale emphasizes ease of use with its mobile management capabilities, while Upstack focuses on centralizing data for faster decision-making. Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and providing deeper insights into customer behavior, which neither Triple Whale nor Upstack offers. Additionally, Littledata's 30-day free trial allows users to test its features without commitment, making it an attractive option for ecommerce managers.

Reviews comparison

Triple Whale vs Upstack Data's customer reviews

Triple WhaleUpstack DataLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Upstack Data's monthly subscription cost

Store sizeTriple WhaleUpstack DataLittledata
50 orders / month$299$299$39
500 orders / month$549$299$149
5,000 orders / month$1469$599$349
20,000 orders / month$4028$999$799

For an online store with 50 orders, Triple Whale and Upstack Data are equal, both at 100% of the cost, while Littledata is 13% of that. At 500 orders, Triple Whale and Upstack Data remain the same at 100%, while Littledata is 27% of that. For 5,000 orders, Triple Whale is 246% of Upstack Data's cost, which is 134% of Littledata's. Finally, at 20,000 orders, Triple Whale is 404% of Upstack Data's cost, which is 125% of Littledata's.

Supported data destinations

DestinationTriple WhaleUpstack DataLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTokminus✔️✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating data primarily for e-commerce performance, emphasizing Klaviyo for email marketing and Meta Ads and Google Ads for advertising insights. Upstack Data offers a similar approach but includes TikTok, catering to a broader social media audience. Littledata provides a more extensive range of destinations, including Pinterest and Segment, allowing for deeper analytics and customer journey tracking across multiple platforms. The main difference lies in the breadth of integrations and the specific focus on e-commerce performance versus broader marketing analytics.

Klaviyo comparison

Triple Whale vs Upstack Data's solution for Klaviyo

FeatureTriple WhaleUpstack DataLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by enhancing data accuracy and compliance. Unlike Triple Whale and Upstack Data, Littledata not only ensures GDPR/CCPA compliance with user opt-out documentation but also leverages existing marketing channel cookies to improve identity resolution. This means it can backstitch Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This capability allows for more personalized marketing efforts, ultimately leading to better customer engagement and retention. In contrast, Triple Whale and Upstack Data lack this advanced integration and historical data enhancement, making Littledata a superior choice for CRM management.

Google Ads comparison

Triple Whale vs Upstack Data's solution for Google Ads

FeatureTriple WhaleUpstack DataLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️✔️
Fully automatic setup✔️✔️✔️
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Upstack Data's solution for Meta Ads

FeatureTriple WhaleUpstack DataLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Upstack Data
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.