Triple Whale vs Upstack Data

Is Triple Whale or Upstack Data a better data solution for Shopify brands?

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads and Google Ads, and is used by 18,000 Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

Triple Whale vs Upstack Data comparison

Feature	Triple Whale	Upstack Data
Identity resolution to boost audiences	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Fully automatic, no code setup	✔️	✔️
Proprietary attribution model	✔️	✔️
Marketing reporting	✔️	✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Triple Whale	Upstack Data
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
Klaviyo	✔️	✔️
TikTok		✔️

Klaviyo comparison

Triple Whale vs Upstack Data's solution for Klaviyo

Feature	Triple Whale	Upstack Data
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Docs on how an end-user can opt out for GDPR / CCPA	✔️
Viewed Product trigger
Tracked client-side		✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Google Ads comparison

Triple Whale vs Upstack Data's solution for Google Ads

Feature	Triple Whale	Upstack Data
Google Ads Conversions
Fully automatic setup	✔️	✔️
Real-time tracking of Enhanced Conversions	✔️	✔️
Server-side Enhanced Conversions	✔️

Meta Ads comparison

Triple Whale vs Upstack Data's solution for Meta Ads

Feature	Triple Whale	Upstack Data
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta		✔️
Purchase event
Via Conversions API	✔️	✔️
New vs Returning customer conversions	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Triple Whale against Upstack Data

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.