Popsixle vs Analyzify

Is Popsixle or Analyzify a better data solution for Shopify brands?

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.

Popsixle vs Analyzify comparison

Feature	Popsixle	Analyzify
Works with platforms other than Shopify	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Server-side tracking	✔️
Identity resolution / session enrichment	✔️
30 day free trial		✔️
Public statement of privacy compliance		✔️

Supported data destinations

Destination	Popsixle	Analyzify
Meta Ads	✔️	✔️
Google Analytics		✔️
TikTok		✔️
Google Ads		✔️

Meta Ads comparison

Popsixle vs Analyzify's solution for Meta Ads

Feature	Popsixle	Analyzify
Key benefits
Boost to Event Match Quality Score	✔️
Added to Cart trigger
Via Conversions API	✔️
Checkout steps
Via Conversions API	✔️
Includes all checkout steps	✔️
Purchase event
Via Conversions API	✔️	✔️
Includes recurring orders	✔️
Filters to exclude orders from some channels	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Popsixle against Analyzify

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.