Google Analytics integration for Postscript SMS

Littledata is an advanced Google Analytics plugin for Shopify stores, optimized for Shopify Plus. See how SMS contributes to acquisition and retention:

• Complete conversion tracking in GA4, including orders, revenue and refunds
• Customer lifetime value (LTV)
• Payment gateways like Klarna and ShopPay
• Subscriptions and recurring orders

Littledata automatically integrates with Postscript based on the UTM parameters you’ve set up in your Postscript account. Our app does all the hard work of conversion tracking and attribution behind the scenes so you can focus on growing your business. Get accurate Shopify and Postscript data in Google Analytics 4 (GA4) with just a couple of clicks!

Many subscription ecommerce merchants use Postscript to power their SMS/text marketing, and Littledata integrates with apps like Recharge and Smartrr to track recurring orders directly in Google Analytics and tie them back to customer touch points like email, SMS and Facebook Ads.