Littledata ‑ Customer Tracking

Littledata ‑ Customer Tracking

Pricing
Free to install. Free trial available.
Highlights
Works with the latest themes
Rating
4.6 (132)
Developer
Littledata

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more
  • Double revenue from abandoned cart flows in Klaviyo with improved flow triggers
  • Enhanced Conversions for customer matching and lower CAC in Google Ads
  • Improved Event Match Quality Score in Meta Conversions API
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data
Highlights
Works with the latest themes

Languages

English

Works with

  • Checkout
  • Shopify Flow
  • Recharge
  • Klaviyo
  • Google Analytics
  • Meta Ads
  • TikTok
  • Checkout

Pricing

Flex

Free to install

$0.35 per Shopify order tracked

  • $0.35 per Shopify order tracked
  • Accurate tracking of customer events
  • Email and chat support
  • 30-day free trial included

Standard

$99 / month

or $950/year and save 20%

$0.12 per order over 1,500 orders

  • Up to 1,500 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Email and chat support

30-day free trial

Pro

$249 / month

or $2,390/year and save 20%

$0.04 per order over 8,000 orders

  • Up to 8,000 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Private webinars
  • Priority support

30-day free trial

Plus

$600 / month

or $5,760/year and save 20%

$0.03 per order over 50,000 orders

  • Up to 50,000 orders/month
  • Managed onboarding
  • Analytics training
  • Multiple country stores
  • Guaranteed uptime
  • Headless tracking

30-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (132)

Overall rating
4.6
Counts per rating level
  • 86% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 9% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for its ability to enhance data understanding and optimization, especially useful for businesses with subscription models. It integrates smoothly with Shopify, Google Analytics, and Klaviyo, offering precise tracking of customer behaviors and campaign performance. The intuitive design and easy setup, coupled with a responsive support team, make it essential for e-commerce businesses focused on actionable data to drive growth.

January 22, 2025

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them.

Naturalmat
United Kingdom
Over 1 year using the app
February 20, 2025

Using LittleData has been instrumental for our business success. The team at LittleData is extremely intuitive when it comes to understanding our business objectives and working alongside our digital team to ensure we are making informed data-driven decisions that will move the needle. In addition to being a great partner that helps us optimize marketing strategies and understand overall consumer behavior on our website, the team (David + Ross) are absolutely fantastic to work with.

RMS Beauty
United States
About 1 year using the app
March 6, 2025

The best Shopify tracking out there for GA4 and really pleased with the Ads integration. Support is always excellent and detailed. Many thanks!

Dukes Valley
United Kingdom
About 4 years using the app

Support

App support provided by Littledata.

Or visit their support portal

Developer

Littledata

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

Launched

January 9, 2017 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, store analytics, Online Store

  • Edit customers

    Browsing behavior or customer data

  • View products

    Inventory, products, or collections

  • Edit orders

    Order fulfillments or all order details for the last 60 days

  • Edit store analytics

    Pixels

  • Edit your Online Store

    Pages on your Online Store, script tags in your Online Store, or theme

  • View other data

    Shopify Markets settings

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