Connect Shopify with Segment
Use Shopify as a Segment source with Littledata's smart ecommerce connection
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Unlock the Power of Shopify Data in Segment
Littledata's smart tracking captures every aspect of the Shopify customer journey, so you can use Segment to the max. Connect customer data with popular Segment destinations:
- Sync customer profiles and ecommerce events with marketing channels like Klaviyo, Braze, Iterable, Google and Meta
- Optimize reporting in platforms like Mixpanel, Amplitude and Heap
- Connect to leading cloud data warehouses like Amazon Redshift, Google BigQuery, Snowflake and Azure
A modern approach to data collection
The Littledata app connects to the back-end of your Shopify store to track data into Segment
Server-side tracking for 100% revenue accuracy
Push Shopify customer data to any Twilio Segment destination
Capture every customer touch point, including checkout steps, post-purchase interations and customer lifetime value (LTV)
Install automatically in just 10 minutes
Get the most out of features like Unify and Twilio Engage
100+ five-star reviews
"Littledata’s app helped integrate Shopify analytics into Segment, so we could combine this data with those from our custom app in a very short time."
"We use Segment as a CDP and it is almost impossible to integrate with Shopify without Littledata."
"We heavily rely on Littledata to stream our e-commerce events into our Segment pipeline”
Instal from the Shopify app store
Turnkey server-side tracking
Segment's full ecommerce schema set up in just 10 minutes
| Littledata app | Manual JavaScript source | |
|---|---|---|
| 100% Shopify Revenue Tracked | ✔️ | ~ 20% missing |
| 9 device-mode events | ✔️ | Many hours to set up |
| 15 cloud-mode events | ✔️ |  |
| Recurring Orders / Subscriptions tracked | ✔️ | |
| Shopify Point of Sale (POS) tracked | ✔️ | |
| Import Shopify order history | ✔️ | |
| Support from Shopify Experts | ✔️ | |
How much revenue are you NOT tracking?
What's your annual revenue online?
Which of types of orders do you want to track? Select all that apply.
Recovered web orders
Upsells
Recurring orders
Draft orders
Other sales channels
You could be missing9% of your revenue data:
$9.2M
$850,000
Tracked without Littledata
Littledata Assisted Revenue
Share customer data
Stream first-party customer data from Shopify into your marketing channels so you can maximise ROAS with Enhanced Conversions for Google Ads and Conversions API for Meta
Be compliant
Only collect cookies when customers consent, and use Segment Consent Manager to pass consent onto destinations. Then track checkout steps without needing to add the AnalyticsJS library on checkout pages.
